Dissertation-Methodology Part Essay Example | Topics and Well Written Essays - 2500 words

Dissertation-Methodology Part - Essay Example Data collection methods and tools utilized for analysis are also discussed. With the positivistic paradigm, the emphasis is on using measurement to find out the relationships between facts and causes of the phenomenon. This is â€Å"an essential element of the research process under this paradigm† (Collis & Hussey, 2003, p. 57). This approach is useful when there is a need to conduct statistical analysis (Collis & Hussey, 2003, p. 56). A positivistic approach will be used and the researcher will be independent, will not be influenced by the subject of research, and will take â€Å"the role of an objective analyst† (Saunders & Lewis & Thornhill, 2000, p. 85). The major reason for this method as a choice for the study is because, quantitative researchers focus on the measurement and analysis of facts and causes. According to Denzin & Lincoln (cited in Silverman 2005), â€Å"qualitative investigators think they can get closer to the actor’s perspective through detailed interviewing and observation† (p. 10). With qualitative researchers, the emphasis is on the close relationship between the subject of research and the researcher where the value is in the social reality and the meaning of the social event or phenomenon. The qualitative approach relies on the quality and depth of data and does not focus on the â€Å"measured (if measured at all) in terms of quantity, amount, intensity, or frequency † (Denzin & Lincoln, 2000, p. 8). In addition, as Waters (2001) explains, the quantitative approach is based on â€Å"simplified representations of reality where real features are depicted by symbols† (p. 8). The main benefits of choosing a quantitative approach to this research are as discussed below. Firstly, this method allows stating of the research problem in very specific and clear terms. Also there is a clear possibility to follow the original research objectives that have been set down and to arrive at more conclusive conclusions. Also this

Marketing Reserch Assignment Example | Topics and Well Written Essays - 1500 words

Marketing Reserch - Assignment Example (Mumbai Mirror, Business Briefs, 28 May 2007). the tremendous potential of the internet for genuine marketing purposes. And with the rising volumes of online trading, the menace is only threatening to grow further unchecked. (Times of India, Times Business section, 25 May 2007). Small retailers and street vendors have protested, and in some cases, even ransacked outlets operated by modern retailers. This in part has been provoked by an unprecedented rush in the last two years mostly by Indian corporate houses who have said they want to invest billions of dollars to roll out thousands of stores selling everything from fruits to furniture. Higher prices may reduce the attraction of palm oil as a substitute for soya bean oil, especially in China and India, the biggest importers of both oils. It may also make palm oil less attractive in its use in new applications such as bio-fuels. (Mint, Money Matters, p17, 31 May 2007, www.livemint.com). Although revenue jumped 37%, India's leading retailer, Shoppers' Stop, reported a fourth quarter loss of Rs. 22 million ( US$ 543,210), for the year 2006-07. This in spite of competition from other majors like Reliance Retail and Bharti-Wal-Mart, yet to begin. While management has blamed competition, other factors like soaring employee and operating costs including bludgeoning depreciation also have a decisive role in the loss. (Business Today, It's beginning to hurt, p46, 03 June 2007M, www.business-today.com). Five examples of problem-solving research 1. Smart Accounting helps Dunlop turn around. After 12 years in the red, Dunlop India reported a positive net worth in April for 2006-07. Compared to a negative net worth of Rs. 2611.50 million (US$ 64.5 million) in 2005-06, Dunlop reported Rs 1518.20 million (US$ 37.5 million) in the positive net worth last year. Evaluating its real estate, the company transferred part of it to its associate companies, including Dunlop Properties and Bharatiya Hotels. Instead of paying cash, these companies have issued shares of equal worth to Dunlop, which has booked them as other income, thereby shoring up its balance sheet. (Business Today, Dunlop's Paper Trick, p52, 03 June 2007, www.business-today.com). 2. Handloom industry to get a new lease of life. The handloom industry is the second largest economic activity in the country after agriculture. India is perhaps the only country to produce handlooms on large, commercial scale. However, overpowered by the presence of power loom and mill sectors, the industry is going through a lean phase. However, officials are pinning their hopes on the recent initiatives of the textile ministry to boost the dwindling prospects of the handloom industry. The ministry has initiated the development of Handloom Export Zones (HEZ) at various handloom clusters in