Marketing 3 Essay Example | Topics and Well Written Essays - 1500 words

Marketing 3 - Essay Example This first recommendation makes sure that the product will have the taste and flavour benefits consumers expect of these products so that researchers can understand what portions of the new cola to redevelop or reflavour. This type of preliminary research should be conducted to improve the market availability to the RedBull brand of products and can be conducted with other ongoing integrated communications campaign that are having success. In the current marketing environment, viral marketing represents a low-cost business activity to create buzz about the brand. There is also, as identified earlier in the report, a shifting trend of consumers to favour natural drinks and those that claim natural benefits to health. It is recommended that the company develop a new website which only focuses on these benefits of RedBull products, especially since there is often mixed media reports about the potential health benefits of the brand. Through strategic alliances or other type of partnerships with lifestyle organisations, such as natural foods distributors, agreements can be developed which put RedBull advertisements on favourite UK natural foods-related companies. By linking to other natural foods organisations, RedBull can secure low-cost advertising space, create long-lasting strategic relationships with community or online vendors, and also use the linked website to create informational or humorous videos about the produ ct’s natural benefits. Seeking these partnerships can involve speaking with community distributors of RedBull products or pursuing online consulting meetings with interested parties looking to partner in this fashion with dual advertising campaigns. Because RedBull faces so much competition, both for its current brands on the market and those under consideration for the future, it is important to clearly differentiate the brand from other

How can managers and leaders use problems they face as source of Essay

How can managers and leaders use problems they face as source of learning - Essay Example The report analyse the possibility of using daily organisational issues encountered by managers as a means of learning to facilitate continuous development. In the face of growing business environmental pressures stemming from process of globalization and the advent of the knowledge economy, the demands placed upon managers and leaders to be effective in their relevant functions and roles has increased. Therefore, management and leadership development on a continuous basis has become a prerequisite for staying in business. While management designations may be limited, organisational success would largely upon its ability to develop the managerial and leadership skills at every level of the employee participation. As such skills development is based on a continuous learning process, managers and leaders need to use problems they encounter in everyday operations as a source of learning. In UK alone, the demand for high caliber managers with professional qualifications is in the rise and over 100,000 new management positions are being created as per estimates. But survey statistics points to poor management and leadership skills at all levels and relating `2to many areas such as delegation, choosing appropriate style of management and inability to involve the subordinates in to the decision making process (Managers & Leaders 2002). The report aims to analyse the need for managerial and leadership development and propose a conceptual model for the same. To understand the importance of Management & Leadership development, one should see the distinction between concepts such as management/leadership education or training which is in-effect associated subsidiary aspects of the overall effort of Management & Leadership development. While Management and Leadership education will take more of academic stance, the training will be more related to specific informal and formal delivery

Postoperative Nausea and Vomiting Essay Example | Topics and Well Written Essays - 2750 words

Postoperative Nausea and Vomiting - Essay Example Clinically, however, there is a serious need to control PONV since undertreated, PONV may lead to life-threatening complications, such as, wound dehiscence, pulmonary aspiration of gastric contents, bleeding, dehydration, and even electrolyte imbalances if continued unabated. Rapid advances in surgical techniques have brought in a paradigm shift in approach to surgical practice, where the order of the day is minimal access and rapid discharge from the hospital, and day care surgeries are rapidly replacing the convention surgical practice of prolonged hospital stay. Even very mild PONV may result in delayed hospital discharge, decreased patient satisfaction, and increased use of resources including medical and surgical care, intravenous fluids, drugs, and other supplies. PONV is the major cause of unanticipated admission to hospital following day-case surgery (Gan, 2006), and from these angles, prevention and management is of utmost importance, and for the reason given above, the nurs es must implement the management strategies that consider evidence from research. Nurses have responsibilities to prevent and relieve postoperative nausea and vomiting. ... Most of the nursing practice for management of PONV goes by traditional practice, not by evidence. Classically a majority of PONV is caused by the effects anesthetic agents on the brain and other related perioperative factors. With the advent of newer pharmacologic agents that are used to induce anesthesia, it is now important to update knowledge on the management of PONV. There is a huge body of literature of PONV management that covers pharmacological, dietary, and behavioral interventions that may culminate into an updated development of assessment and management guidelines (Eberhart et al., 2004). Moreover, it will open an opportunity to identify the gaps in knowledge, so further research can be carried out. Therefore it was decided that a literature review will be undertaken to find out evidence from published research literature in the current time to examine evidence and rationale for nursing practices in PONV, and the findings will be presented in an organized manner so these can be utilized as a guideline in the practice. Strategy of Literature Review To build a scientific basis of evidence, a comprehensive literature search was undertaken and then evaluated. For the purpose of the review of literature to support the rationale, need, and continuation of the project, the author conducted an exhaustive literature search. Electronic databases accessed for information included: CINHAL, Medline and Pubmed along with the Google Scholar internet search engine. Moreover MEDLINE, EMBASE, and CINAHL and Cochrane databases were searched to identify relevant literature on prevention and management of Postoperative nausea and vomiting. UMI Proquest Digital Dissertations, ISI Web of Science, Cambridge Scientific Abstracts,

Anti-discriminatory practice Essay Example for Free

Anti-discriminatory practice Essay The problems that can be encountered within staff training and development is that Betty may want the training to take place on a Saturday but the carers who have the day off on Saturdays may not want to go because it may be the only day off they have in a week. Betty could then rearrange the day and have staff training during the week but the downside of that is that there will be no carers left to care for the residents and also there will be a funding problem because Betty will then have to try and get other carers in just for that day. Funding The problems that can be encountered with funding is that if quite a few staff members take the same day off like a Wednesday then Betty will have to ring the staff who shouldn’t be in on Wednesday and see if they will come in, but they don’t want to. Betty will then have to ring and ask see if she can have agency staff to come in and work which will then be costing money that they probably haven’t got. Discrimination The problem with discrimination is that people have their own beliefs and values. A carer doesn’t like black people and there are 1 or 2 black people in the care home where she works. This carer takes in their own beliefs and values before their line of work; this means that the carer will be nice to the â€Å"black† residents when another carer is around but when they are on their own with them they call them names and are just discriminating against them because of their own beliefs and values. If the â€Å"black† residents complain about this carer then she will get assessed and if it is still going on she will end up with the sack and also taken to court. Manager There are problems with managers like funding because some carers may want a pay rise and if there isn’t enough money then obviously the carers cant have their pay rise and they may quit their job as a result of this. Another problem for a manager is that the care home could be an old building. Old buildings are more likely to have damp and to start falling down. This could link into the funding because if there wasn’t enough funding then the care home would have to get closed down because they wouldn’t be able to re-damp proof the walls/ceilings and also they wouldn’t be able to afford building works. Cooks There are a few problems for cooks because if they haven’t got enough staff working in the kitchens then everyone would have to be fed at different times which could be a problem with service users if they had a set feeding time. Storage is a problem because if it was a small kitchen then the cook wouldn’t have enough room to store appliances and food. Under trained staff is another problem because if staff wasn’t trained properly then germs could be passed on and also food may not be cooked properly. Cleaners A big problem for cleaners is that they could be denied access to a room by a service user. The reason this is a problem is that the cleaner may not get paid if all rooms are not cleaned properly although it wouldn’t be the cleaners fault. Cleaners can also have problems with respect because some carers think they are better than the cleaners because they don’t have to do the dirty jobs other than changing some residents. Receptionist Problems for receptionists is that if there is a client on the phone and there was a problem then the receptionist would get a mouth full although it wouldn’t be there fault. The reason the receptionist would get an ear full is because they are the first person that the client is going to speak to on the matter and the client will think it’s the receptionists fault because they answered the phone. When actually all the receptionist is there for is to make and/or receive calls and also to book appointments. Communication can be a problem especially if the service user doesn’t speak English. The reason this would be a problem is if the service user didn’t speak English then the receptionist will not understand what they rang up for. Carer Carers get a lot of problems because they could be discriminated against especially if they were male. The reason for this is that there are more female residents in a care home than there are males and some women don’t like to be washed by a bloke even though that is what they were employed for.

Awakening the Woman Inside Essay -- Literary Analysis

In the late 1800s, a crusade began that campaigned for the rights of women across America: the Feminist Movement. Using this movement as inspiration, Kate Chopin bewitches her primarily female readers with a writing style that emphasizes the importance of emotion and encourages the independence of women in a world dominated by men. In her novel, The Awakening, Chopin flawlessly illustrates the radical yet alluring character transformation of her protagonist, Edna Pontellier, as she struggles to surmount marital and societal conflict in the hopes of being reborn. To fully grasp The Awakening, it is important to understand both into the life of Kate Chopin and the time period in which it was published. Born in St. Louis, Missouri, Chopin was raised by her mother’s extended French family after her father’s death in a train accident. Her great grandmother expressed a special fascination with Kate’s advancement into womanhood and ensured that Kate understood â€Å"how women’s lives were split between responsibility and desire and the significance of women being independent† (Toth 13, 15). These lessons were not lost on Kate, and they materialize throughout her writing which focuses on the struggles of women in a world dominated by men. When The Awakening was being written, â€Å"the Feminist movement was just beginning, and many female authors were writing pieces about the improvement of women’s social conditions; however, unlike these women, Chopin did not limit her exploration of freedom to physical em ancipation, but also intellectual autonomy† (Guernsey 46). It was this exploration of women’s independence which created turbulence in the literary community when The Awakening was published in 1899. Unfortunately, Chopin was ahead of her time, ... ...Chopin’s character, Edna Pontellier, serves as a reminder that if a suburban housewife can seize and transform her destiny so too can the rest of womankind. Works Cited Chopin, Kate. The Awakening. The Heath Anthology of American Literature. Vol. C. N.p.: Wadsworth, 2010. 425-515. Print. Chopin, Kate. The Awakening. New York: Dover Publications, Inc., 1993. Print. Golding, William. Kate Chopin, Modern Critical Views. New York: Chelsea House Publishers, 1987. Print. Guernsey, JoAnn Bren. Voices of Feminism: Past, Present, and Future. Minneapolis, MN: Lerner Publications, 1996. Print. Jones, Suzanne W. â€Å"Place, Perception, and Identity in the Awakening.† Perspectives on Kate Chopin. Natchitoches, Louisiana: Northwestern State University Press, 1990. 59-74. Print. Toth, Emily. Unveiling Kate Chopin. Jackson: University Press of Mississippi, 1999. Print. Awakening the Woman Inside Essay -- Literary Analysis In the late 1800s, a crusade began that campaigned for the rights of women across America: the Feminist Movement. Using this movement as inspiration, Kate Chopin bewitches her primarily female readers with a writing style that emphasizes the importance of emotion and encourages the independence of women in a world dominated by men. In her novel, The Awakening, Chopin flawlessly illustrates the radical yet alluring character transformation of her protagonist, Edna Pontellier, as she struggles to surmount marital and societal conflict in the hopes of being reborn. To fully grasp The Awakening, it is important to understand both into the life of Kate Chopin and the time period in which it was published. Born in St. Louis, Missouri, Chopin was raised by her mother’s extended French family after her father’s death in a train accident. Her great grandmother expressed a special fascination with Kate’s advancement into womanhood and ensured that Kate understood â€Å"how women’s lives were split between responsibility and desire and the significance of women being independent† (Toth 13, 15). These lessons were not lost on Kate, and they materialize throughout her writing which focuses on the struggles of women in a world dominated by men. When The Awakening was being written, â€Å"the Feminist movement was just beginning, and many female authors were writing pieces about the improvement of women’s social conditions; however, unlike these women, Chopin did not limit her exploration of freedom to physical em ancipation, but also intellectual autonomy† (Guernsey 46). It was this exploration of women’s independence which created turbulence in the literary community when The Awakening was published in 1899. Unfortunately, Chopin was ahead of her time, ... ...Chopin’s character, Edna Pontellier, serves as a reminder that if a suburban housewife can seize and transform her destiny so too can the rest of womankind. Works Cited Chopin, Kate. The Awakening. The Heath Anthology of American Literature. Vol. C. N.p.: Wadsworth, 2010. 425-515. Print. Chopin, Kate. The Awakening. New York: Dover Publications, Inc., 1993. Print. Golding, William. Kate Chopin, Modern Critical Views. New York: Chelsea House Publishers, 1987. Print. Guernsey, JoAnn Bren. Voices of Feminism: Past, Present, and Future. Minneapolis, MN: Lerner Publications, 1996. Print. Jones, Suzanne W. â€Å"Place, Perception, and Identity in the Awakening.† Perspectives on Kate Chopin. Natchitoches, Louisiana: Northwestern State University Press, 1990. 59-74. Print. Toth, Emily. Unveiling Kate Chopin. Jackson: University Press of Mississippi, 1999. Print.

The weight of the nation

The movie we watched is called â€Å"The weight of the nation†. I learned that:Worldwide obesity has nearly doubled since 1980.In 2008, more than 1.4 billion adults, 20 and older, were overweight. Of these over 200 million men and nearly 300 million women were obese.35% of adults aged 20 and over were overweight in 2008, and 11% were obese. >65% of the world's population live in countries where overweight and obesity kills more people than underweight.More than 40 million children under the age of five were overweight in 2011.Obesity is preventable.Most of the food commercials make you want to eat.My reaction to this movie is that people started eating more food over the 30 years so they should start taking food seriously.  What makes people obese is  an increased intake of energy-dense foods that are high in fat and an increase in physical inactivity due to the increasingly sedentary nature of many forms of work, changing modes of transportation, and increasing urbanizati on.Not only the food matters but your physical activities that you do every day. Childhood obesity is associated with a higher chance of obesity, premature death and disability in adulthood. But in addition to increased future risks, obese children experience breathing difficulties, increased risk of fractures, hypertension, early markers of cardiovascular disease, insulin resistance and psychological effects. Overweight and obesity, as well as their related noncommunicable diseases, are largely preventable. Supportive environments and communities are fundamental in shaping people’s choices, making the healthier choice of foods and regular physical activity the easiest choice (accessible, available and affordable), and therefore preventing obesity. At the individual level, people can:limit energy intake from total fats and sugars;increase consumption of fruit and vegetables, as well as legumes, whole grains and nuts; >engage in regular physical activity (60 minutes a day for children and 150 minutes per week for adults).

Minoan and Mycenean Cultures

In comparing the cultures of the Minoans and the Myceneans, it is best to identify first where they live. The Minoans are inhabitants of the islands off the Aegean Sea such as Crete and Santorini. Perhaps the greatest treasure they have ever made was the palace of Knossos which they covered with frescoes which are wet but surprisingly detailed. The frescoes depict the way of life of the Minoans which was mainly dependent and influenced by the sea. The paintings consists mainly of sea creatures such as dolphins, sea birds, fishermen with sizeable catches and women wearing beautiful dresses and pearl necklaces which were probably harvested from the sea. The Myceneans on the other hand lived Tiryns, a mountain-guarded city. They prefer war to arts since they are a nation of warriors. They built high hallways to defend their city from possible attacks of other people. Their way of life is shown in the different drawings, embroideries and decorations on vases, gold cups, daggers and other weapons. The Myceneans were a powerful people who liked to fight but traded with other people for materials that are not indigenous to their locality. They traded with the Egyptians for gold and like the latter; they created death masks of their dead rulers. The Minoans and the Myceneans, while differing in a lot of aspects, were alike in the sense that their cities are heavily defended. One is surrounded by the seas while the other by mountains. This fondness for fortifications must have been brought about by experiences and incidents of attacks coming from barbarians and pirates who might want to take the treasures and gold of these people. Both cultures, too, have high regard for their kings and rulers.